Email Subscribers’ Attention Spans Are Increasing. Yes, Really! [Infographic]

We’ve all heard the oft-cited (and oft-debated) statistic that consumers’ attention spans are shorter than those of goldfish.

Whether or not the measurement is accurate, it’s hard to deny that attention spans are decreasing… or are they?

According to an analysis of billions of emails, summarized in an infographicLitmus found that attention spans—at least when reading email—are increasing.

The email company found that the average time spent reading an email increased from 10.4 seconds in 2011 to 11.1 seconds last year. That may not sound like much, but it’s a seven percent increase. Overall, more recipients are reading emails closely, and fewer are simply skimming them.

For highlights from the findings, and for tips on how to optimize your emails for short attention spans, check out the infographic. Just tap or click to see a larger version.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: