One sales-enablement problem is not having data, according to the following Seismic infographic based on a survey of enterprise sales and marketing executives. Some 43.5% of respondents agree that “sales forecasting is based on arbitrary/agenda-driven input, not data.”
Another issue is that despite having a central library of marketing-approved assets, most companies don’t know whether their sales teams are actuallyusing those assets.
Most companies admit that “there’s a lot of work to be done in aligning marketing content with sales processes,” according to the infographic.
To find out more about how to begin tackling those problems, click or tap on the infographic.