The Most In-Demand Digital Marketing Skills

Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?

To find out, Moz and Fractl analyzed 75,315 job listings posted on Indeed.com in June 2015 containing 10 digital marketing keywords, such as “content marketing,” “SEO,” “social media marketing,” “inbound marketing,” “PPC,” and “Google Analytics.”

The researchers then looked at keyword trends, which job titles appeared most frequently, and average salaries. LinkedIn search results were also used to identify keyword growth in user profiles.

Below, key findings from the report.

Skills

The digital marketing keyword/phrase associated with the largest number of job listings was “social media,” followed by “digital marketing,” “SEO,” and “Google Analytics.”

Job Titles

The most in-demand job titles identified by the analysis were digital marketing manager and marketing manager.

Those roles may be especially hard to fill given the wide range of skills required: Companies seeking marketing managers tend to look for proficiency in several disciplines, including social media marketing, SEO, PPC, content marketing, Google Analytics, and digital marketing.

Other digital marketing job titles with a high volume of listings are digital marketing specialist, marketing coordinator, SEO specialist, Web developer, account executive, and social media manager.

Average Salaries

Job titles containing “SEO” have an average listed salary of $102,000, the highest of any of the digital marketing keywords examined.

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